Parkshark is a ticketless system of parking payment that uses location services on users’ smartphones to charge for parking without any entry process, as well as helping users locate their cars and tracking availability of parking spots.
Parkshark is primarily aimed at drivers for whom parking causes anxiety, referred to as ‘You First’ drivers. However, the benefits of the app will also be felt by more relaxed drivers, referred to as ‘Me First’ drivers. These two groups were observed across 15 semi-structured interviews and a survey of 20 respondents.
Customer Journey Maps
The customer journeys of these two groups revealed three major pain points. These are having sufficient information before visiting a new or familiar parking facility, ticketing including the entry and exit process and way finding to the vehicle.
|My Account||• Name
• Vehicle Registration
• Payment details
|Find a park||• Parks near me
• Parks near my destination
• Number of available parks
• My Favourites
|Book a park||• Location • Time
|My Ticket||• Date
• Timer and reminders
|Find my car||• Saved Location|
|Settings||• Audio settings
• Terms and conditions
This video shows a low-fidelity prototype used for testing. For more detail, have a look at the Specification Document.
Have a play! Or visit the prototype page to skip through it using the sidebar. Try searching for UTS.